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How to Use SVG in Email — Compatibility and Fallback Strategies

SVG in email is supported in Apple Mail and some desktop clients but blocked by Gmail and Outlook — learn the right fallback strategy.

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SVG Email Client Support

Apple Mail (iOS and macOS) renders inline SVG and `<img src='.svg'>`. Gmail strips SVG entirely. Outlook (Windows) doesn't support SVG — it requires VML or PNG fallbacks. Always provide a PNG fallback.

  • Apple Mail: SVG in <img src> and inline <svg> supported
  • Gmail: SVG stripped — use PNG only
  • Outlook: no SVG — use VML or PNG fallback

SVG Email Fallback Strategy

Use an HTML conditional comment to show PNG in Outlook while other clients show SVG. Or use a single PNG export for broad compatibility — SVG rarely adds enough value in email to justify the compatibility overhead.

  • Use PNG for maximum compatibility across all email clients
  • SVG via <img src> works in Apple Mail, Thunderbird, Outlook.com
  • Avoid inline SVG in email — Gmail strips it silently

Frequently Asked Questions

Can I use SVG logos in email newsletters?

With caution — SVG logos display in Apple Mail and Outlook.com, but are stripped by Gmail which has ~28% market share. Use PNG for email logos to ensure every subscriber sees your branding.

Does Gmail support SVG in emails?

No — Gmail strips SVG from email HTML. Use PNG or WebP images for email graphics that must display in Gmail.

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